The launch of the new iPhone 6 models is expected to be huge for Apple, as it is estimated to represent a sizable jump over last year’s initial orders of between 50 million and 60 million units for the iPhone 5s and iPhone 5c.
In addition, the new iPhone 6 models with larger screens are expected to draw in consumers now used to seeing bigger handsets from Samsung Electronics Co Ltd, Sony Corp and other Asian phone makers.
Both models of the iPhone 6 could feature metal cases similar to the ones found on the iPhone 5S and are likely to come in multiple colors.
However, Apple is reportedly facing problems with the production of the larger screens as suppliers are struggling to ramp up production of the 5.5-inch displays.
Apple is preparing for the biggest iPhone launch in the company’s history having asked Asian suppliers to manufacture the upcoming 4.7-inch and 5.5-inch versions of the iPhone 6 by Dec. 30, with combined orders for both models totaling between 70 million and 80 million units.
Last year, the company had asked suppliers to be prepared with components for 90 million iPhones.
This year its suppliers are to manufacture components for up to 120 million iPhones by the end of 2014 to compensate for possible display failures.
Michael Walkley, an analyst at Canaccord Genuity, says that there is “strong pent-up demand” for the iPhone 6 as customers have held off on upgrading from older iPhone models in anticipation of a larger iPhone, which is likely to be released sometime in mid-September.
While production of the 4.7-inch iPhone 6 in August.