Growing Middle Class Gives Nairobi Global Appeal

Growing Middle Class Gives Nairobi Global Appeal

Nairobi leads a list of 10 African cities in attracting foreign cash inflows especially in the real estate development.

The just released study by real estate firm, JLL, says that Nairobi is favoured as the gateway to East Africa, outpacing Abuja city (Nigeria) and South Africa’s Johannesburg.

Other cities whose real estate sector attracts notable cash inflows are Addis Ababa (Ethiopia), Dar es Salaam (Tanzania), Kampala (Uganda), Kigali (Rwanda), Lagos (Nigeria), Luanda (Angola), Lusaka (Zambia) and Mozambique’s capital Maputo.


The study reveals that sustained economic growth and rising urban populations continue to generate the need for significant investment in office blocks, roads and residential houses.

This signals Kenya’s entry into the high-growth period of development, the study says.

Digitisation of the Nairobi Land Registry is said to have eased land transactions, attracting investors.

The city is also witnessing a new crop of middle income earners driving growth in the malls, luxury houses as well as hotel facilities by established foreign brands in various parts of Nairobi.

The 32-paged JLL study, Emerging Beyond the Frontier, asserts that while political risks have a bearing on all investments in Kenya, a long-term view and formation of strong partnerships with Kenyan investors mitigates against the challenges.

JLL’s chairman for Sub Saharan Africa Mr Mark Bradford added that rapid rates of urbanisation and burgeoning middle class has seen multinational corporations, hotel operators and investor groups take keen interest in the country with each seeking to find space in locations highly sought by the newly rich locals.


Interest in Nairobi is driven by high returns on investments at the Nairobi Securities Exchange where recent introduction of Real Estate Investment Trusts (REITS) is seen as a safe bet for foreign investors seeking a share of the real estate pie.

Nairobi bourse and the Nigeria Securities Exchange have also enjoyed new reputation as safe hubs for investment for foreign direct investments, creating an alternative financial hub to the South African bourse.

Nairobi is also catching the attention of the world due to its growing interest in exploration of oil and gas as well as the vibrant information, communication and technology subsector.

JLL’s Sub-Saharan Africa Capital Markets Director Anthony Lewis attributed the growing investments in Nairobi to tangible progress realised in political and economic governance.

This, he said, has improved the business environment making developers to inject funds in modern commercial real estate development.

The study observes that as competition for office and residential house developments reach fever pitch, Kenya could see foreign investors sink funds in other major towns such as Nakuru which are showing a “good appetite” for high-end investments in real estate.


Author Description

Tracy Mulei

Tracy is a fabulous twenty-something whose friends are all married or having babies while she just keeps getting more and more awesome. Tracy writes as a hobby. Tracy is one of the most inquisitive person you will ever meet. Tracy was a web and graphic designer student in Nairobits Digital School. Tracy is also a terrible narcissist who loves hearing the sound of her own voice. Tracy. Connect with her on twitter @muleitracy