Kenyans’ Love For Exclusivity Excites Luxury Auto Makers

Kenyans’ Love For Exclusivity Excites Luxury Auto Makers

“The car in front is a Toyota” is a popular advertising slogan that was coined in 1997. For a long time, it has held true in Kenya; until recently.

Weaving through traffic punctuated with Japanese autos are sleek, head turning luxury autos wearing badges that vary from BMW, Mercedes, Range Rover, Audi, Porsche and Chryslers.

Kenya’s luxury auto market is excited and is admitting new players while existing brands expand their showrooms and dealerships.

The latest to set up shop is German automaker Porsche that set up their luxury auto showroom at the exclusive Sameer Business Park, along Mombasa road in Nairobi.

This development follows the opening of a modern showroom in Nairobi’s Westlands area by motor dealer RMA Kenya Limited, as the official Jaguar Land Rover dealer.

These entries have been setting the tone for renewed competition in the high-end auto market.

The recent introduction of the Mercedes 500 S class by DT Dobie (K) Limited – the local dealers for Mercedes Benz in Kenya – has only helped fuel what is now cut throat competition for the budding luxury auto market in Kenya.

“While the Porsche is mainly recognized for its sporty SUV, the Cayenne, we offer the Range Rover Evoque, Range Rover Sport, and the Range Rover Vogue,” Sanjiv Shah, Chief Executive Officer of RMA Motors, Kenyan franchise holders for the Land Rover Jaguar told AFKInsider.

RMA Kenya, which holds the exclusive resale franchise for Jaguar and Land Rover vehicles, has the Jaguar F-Type convertible.

Three models of this auto are priced at between $156,000 and $200,000. RMA also sells the Range Rover Sport which is among the top league of luxury autos in Kenya.

“With poor road conditions here, the Range Rover Vogue represents a better value for money, more versatile offering, literally a ‘go anywhere luxury limousine’,” said Shah.



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Tracy Mulei

Tracy is a fabulous twenty-something whose friends are all married or having babies while she just keeps getting more and more awesome. Tracy writes as a hobby. Tracy is one of the most inquisitive person you will ever meet. Tracy was a web and graphic designer student in Nairobits Digital School. Tracy is also a terrible narcissist who loves hearing the sound of her own voice. Tracy. Connect with her on twitter @muleitracy